MORE THAN THE MEDICATION
Challenge: Brand a new generation specialty fertility pharmacy
Deliverable: Creative direction of the Schraft's customer experience
Concept: More than the medication
Adam Hait sold his specialty fertility pharmacy to Walgreens in 2005. In 2016, he decided to re-enter the business and build a specialty fertility pharmacy that would fill a void in the market. Personalized care. Pharmacies have become a commodity business and patients have become numbers.
In fertility, patients have complex and time dependent treatment plans. When they receive medication, it's overwhelming and they are pushed up a steep learning curve. A lot is on the line. Their emotions are running high from the medications they are taking, to the baby they're hoping for and the financial commitment they are making.
Schraft's 2.0 never loses site of the patient as a human being. Neither should their brand. Schraft's 2.0 needed a brand and a customer experience that would make customers feel comfortable, informed and more confident, during this challenging process.
Pharmacy and Call Center Branding
Open the Box Brand and Experience Design
Independent Creative Director
Independent Strategy Director
Independent Environmental Design Director