Serena Venture Captial is more than her fashion brand, S by Serena. She wants to prove that “doing good” and “standing for something” aren’t just trends--they are viable values for successful businesses. She’s showing the world she can make good business decisions while championing and investing in inclusivity, with Serena Venture Capital.
Good American found success filling the void of full-figure premium denim. With sizes from 00-24 they’ve proven that even with a broad social media presence and pro-advocacy campaigns, maintaining sales is dependent upon reacting to customer feedback.
Hermes Creative Awards are one of the largest international competitions of its kind, designed to honor the messengers and creators of traditional and emerging media. Honored and excited to share that Riley Group, Inc. has received TWO Platinum Hermes Creative Awards for Starwood Retail Partners’ Customer Experience Initiative, Live 360°, and their Internal Brand Communications Program, SHED: Live 360°. We also received a Gold Award for Boot Barn’s HAWX Work Gear logo and visual communications system.
Ultimately, we learned at BoF West that the next wave of human experience design will be increasingly pro-consumer, pro-community and pro-advocacy. Meaningful brands that offer real value—in a million different ways—will always beat out the uninspired retailers of yesterday. Themes like wellness, inclusivity and sustainability are hotter than ever.
Hong Kong is a colorful tech city set against a historical backdrop of tradition. The cities juxtaposing forces are what makes it so exuberant. The use of their iconic tramways as modern fashion ads are a perfect example of how Hong Kong mixes nostalgia with contemporary aesthetics.
Advertising itself to be “Probably the healthiest cafe in the world”, Dr Smood directs you to spend money on their organic nutrition dense foods rather than health insurance. (With their product prices you won't be able to afford both). While more of a bold marketing suggestion rather than qualified health advice, Dr Smood is dedicated to cater the healthiest drinks, snacks and treats to wellness minded New Yorkers.
In a world where people are constantly seeking connection and community, it’s no wonder that new boutique pot dispensaries are becoming neighborhood gathering spots. Now that recreational pot is legal in California, Green Guide Tours in San Francisco’s SOMA district welcomes first-time visitors on a new Bud Crawl walking tour. Visit five dispensaries and meet friendly budtenders who will answer any question about how to select, buy and enjoy cannabis. Their inclusive attitudes mix with stony vapor to make everyone feel welcome. Plus, learn about the future of the cannabis industry with powerhouse celebrity brands like Coppola, Willie Nelson and even media mogul Martha Stewart.
A luxury napping experience found in the city that never sleep is the epitome of an oxymoronic journey that sets Casper’s mattresses apart from their competitors!
Beautycon POP in Los Angeles didn’t wow with gorgeous design, but fulfilled a much deeper need, instead: helping people feel confident about feeling confident.
Showfields is a new retail concept that boldly totes itself as “The most interesting store in the world”. Somewhere in between a pop up exhibition space and permanent mall, this ambitious venture has the potential to be the paragon of brick and mortar retail.