Turning Jack into a guest experience.

Challenge:  Engage guests into a dedicated Jack Daniel’s experience store, without actually serving any product.
Deliverable:  Full design documentation, merchandising strategy
Concept:  Jack Daniel’s General Store
Agency:  Sidecar Creatives

Jack Daniel’s wanted to bring a unique experience to life in one of the hottest areas of Nashville, TN to celebrate the 150th aniversary. This was not going to be a bar experience, but rather a place that celebrated the brand itself through merchandise and historic paraphernalia. We developed custom fixturing that supported the brand values and a flexible merchandising system that allowed for easy product stories. The layout was designed to encourage meandering, with focal areas an large scale graphics to help guide guests to different areas of the store. We made the checkout area resemble a bar as a small wink to the real substance of the brand.