GREEN GROWTH BRANDS: CAMP

Deliverable:  Customer Experience Strategy and Tactics

A successful retail holding company wanted to enter into the Cannabis industry and reinvent the dispensary experience. Green Growth Brand (GGB), the Cannabis holding company, hired RGI to design the new dispensary retail experience for one of their brands called CAMP.

RGI researched and shopped a range of existing dispensary experiences in California, Colorado and Washington to gain an intimate understanding of the current customer experience. Pulling from proven retail principles we re-engineered the dispensary to create a superior customer experience and business results.