A new norm for the universal standard
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Reformation Masters In-Store Tech. Will the "It-Girl" Fashion Brand Improve Its Customer Service Next?
Riley Group’s retail guru contributor Olivia Horvath shopped Reformation’s Bond Street store recently. Her take: the new tech is excellent, but traditional customer service left a lot to be desired. Read our review of this store’s guest experience. How do you feel about tech taking over for people in retail stores?
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My trip to Adidas. The store Nike would have built in the past.
This season, thanks to the Nike running store in the Flat Iron district, I've been happily sporting a few pairs of Nike's and I've made a few satisfying trips to that location where I first noticed Nike's new commitment to service. So, when I read about the new Soho flagship I was so excited to get over to see this new breed of Nike stores.
While stores closing and downsizing is a painful short term reality there lies opportunity. Kenneth Cole will close nearly all of its stores, 63 in total to focus on his online business. It looks like he will keep flagship stores in NYC and Arlington, Virginia. As hard as it might seem for those of us in the retail world, it makes sense. The reality is, Kenneth Cole will still have a need to connect with his fans in the real world, just not through an expensive fixed retail store format. He will also still have a need to sell his product in the real world, just not at his outlet store format anymore. So we can bemoan another round of store closings or we can get cracking on what is next for these brands. How can we repurpose physical retail space to be more nimble and temporary? What are other real world formats that will put him in touch with his fans without the long term investment of a store? How are we making it easy for brands to pop-up across the nation without signing a 10 year store lease? As retail designers and developers are we dreaming big enough and are we moving fast enough?