SCOTT NELSON-TUCKER

Brand Strategist

A permanent resident of Australia after 6 years in Singapore, Scott has pushed the boundaries of a career in design & brand across cultures, clients, and competencies. After working in the US at FITCH for Target, he branched out, working with the global Dell team, Edrington travel retail, and other Asian brands. Flirting with digital, Scott assisted J&J Consumer Healthcare and Axiata in their own corporate strategies while developing digital first brand experiences for clients across Asia Pacific including AEON Credit Service in Malaysia and Noosa Tourism in Australia.

His approach has been pressure tested and distilled through vocal and diverse creative teams who all require meaningful insight to inform a solution that truly stands apart. He believes that by examining the intersection of brand, customer and landscape we can identify cultural tensions and white spaces that brands can build on in a way that is true to their purpose.

Beyond strategy work, Scott enjoys designing new interiors, another garment for his own ocean inspired label, kov, or simply exploring Oz with his husband.