“AT O’HARE” MARKETING CAMPAIGN STANDARDS - O’HARE CONCESSIONS

WRITING A NEW STANDARD FOR O’HARE

Challenge:  Training and quality control
Deliverable:  Campaign standards manual
Concept: Interactive instructional training document.

The O’Hare concessions team asked us to develop a standards and training piece to support the “at O’hare” campaign.  

It would serve to educate, empower and guide their partners in designing stories for the campaign.  The standards were key in helping a small marketing team manage and maintain the campaign’s design standards.


 
 

TEAM


CARL RILEY

Independent Strategy Director

KILLIAN MCILROY

Independent Creative Director

ASHLEY STEWACK

Independent Transition Designer

LIGHTBORNE

www.lightborne.com