“AT O’HARE” MARKETING CAMPAIGN STANDARDS - O’HARE CONCESSIONS
WRITING A NEW STANDARD FOR O’HARE
Challenge: Training and quality control
Deliverable: Campaign standards manual
Concept: Interactive instructional training document.
Agency: Riley Group Inc.
The O’Hare concessions team asked us to develop a standards and training piece to support the “at O’hare” campaign.
It would serve to educate, empower and guide their partners in designing stories for the campaign. The standards were key in helping a small marketing team manage and maintain the campaign’s design standards.