Independent Brand & Experience Strategist
Shawn is principal of empathico LLC, a brand experience consultancy founded twelve years ago and dedicated to helping clients understand their market position and audiences more clearly in order to develop experiences that relate and resonate. Her current work leverages her 7 years of experience as a product/business manager and 7 years as a creative agency strategist. She has a strong understanding of client-side priorities and challenges, but also recognizes what fuels creative teams. She is effective in helping teams translate consumer insight into brand-right deliverables that meet a marketplace need. Both analytical and intuitive, Shawn relies on a whole-brained approach to see the big picture and break it down in detail. Whether it’s crafting a research methodology to expose consumer truths or synthesizing disparate pieces of information to explain a situation or problem, Shawn’s curiosity and persistence help her emerge on the other side with a plan, a framework, and a solution.