PERU BOARD OF TOURISM

POP INTO PERU

Challenge: Design a pop-up experience selling Peru
Deliverable: Peru pop-up strategy and concept
Concept: Picture yourself in Peru

The Peru Board of Tourism wanted to do a pop-up experience to educate people on the beautiful country and promote travel to Peru. Our concept was to create an experience where people were immersed into the sights and sounds of different aspects of Peru, from the country‚Äôs beautiful mountains and beaches, to the people in their homes, their food and their celebrations in life.  We designed a concept for a pop-up exhibit, with a form factor that created curiosity and a desire to pop-in and experience Peru.

 
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KILLIAN MCILROY

Independent Creative Director

CARL RILEY

Independent Strategy Director

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BRIANNE DEROLPH

Independent Environmental Design
Director and Custom Fabricator