PERU BOARD OF TOURISM
POP INTO PERU.
Challenge: Design a pop-up experience selling Peru
Deliverable: Peru Pop-up Strategy and concept
Concept: Picture yourself in Peru
Agency: Riley Group Inc.
The Peru board of tourism wanted to do a pop-up experience to educate people on the beautiful country and promote travel to Peru. Our concept was to create an experience where people were immersed into the sights and sounds of different aspects of Peru from the countries beautiful mountains and beaches to the people in their homes, their food and their celebrations in life. We designed a concept for a pop-up exhibit with a form factor that created curiosity and a desire to pop-in and experience Peru.