Dr. Nita Rollins is a writer and cultural change consultant, helping businesses innovate, design and message more effectively by taking advantage of emerging cultural values and contested meanings that cannot be uncovered by primary research. She’s held leadership positions in strategy, marketing and thought leadership at IBM iX, Fitch and other creative agencies for two decades and has worked as a futurist for national intelligence.
The Open Brand: When Push Comes to Pull in a Web-Made World, a book she co-authored during the digital watershed year of 2007, has been used by over 25 Fortune 500 brands and translated into several languages. Her perspectives have been published in Design Management Journal, New Design, Innovation: The IDSA Quarterly, Cinema Journal, and Wide Angle, and her commentary featured in The Wall Street Journal, Time, Business Week, NPR, BigThink, USA Today, and Women’s Wear Daily.
A provocative public speaker, Nita has addressed the Starwood Star Power Conference, the National Retail Federation BIG Show, Shop.org, CBW-Mitex (Netherlands, Belgium), Ad:Tech, SXSW, Scripps Media Management Conference, Fashion Digital New York, the L2 Clinic at NYU Stern School of Business, and Society for Cinema Studies conferences, among others. Nita earned her Ph.D. in Critical Studies from UCLA’s Department of Theater, Film & TV, and has been a research fellow at The University of California Humanities Research Institute and the University of Paris. She currently resides in Columbus, Ohio.