PARKWAY CENTER COURT

LOCALIZING OUR SOCIAL HUB STRATEGY.

Challenge:  Design a center court experience
Deliverable:  Parkway Center Court HUB space strategy and concept
Concept:  The Arches at Parkway

Parkway was the second center court design project Starwood asked us to design.  Our goal was to ladder back to the global HUB space strategy while localizing our design.  Each explores a multi-purpose approach with play, relaxation, community, food and shopping in a unified experience. The Arches were inspired by the Arch of El Cajon and some of the famous people and brands, like Fender guitar, from the area.

 
 
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CARL RILEY

Independent Strategy Director

KILLIAN MCILROY

Independent Creative Director

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BRIANNE DEROLPH

Independent Environmental Design
Director and Custom Fabricator

ANDREA BUCCASSO

Independent Environmental Design Director

 
Summit Millworks
 
 

Summit Millworks

Summit Millworks provides outstanding project management and consulting services using a holistic, value-driven mindset. From economy to premium grade projects, we deliver competitively-priced fixtures and installation services.