A TACTICAL PRODUCT BRAND THAT HAS EVERYDAY APPEAL
New Product Brand and Packaging
Challenge: Translate the concept of a new product from a promising upstart and develop all branding aspects to prepare for targeted market release.
Concept: KEEP EQUIPPED
Agency: Sidecar Creatives
KEEP EQUIPPED is the product of two former central Ohio Police and SWAT veterans who were motivated by their on the job experiences to bring a new wave of equipment safety and innovation. Their first and flagship product was a tactical glove with a integrated lighting system. While their background and specialty made police and service professionals the obvious target, we identified multiple channels more focused on everyday use. The brand and communication was built to serve all of these channels and speak more to the advantage this patented technology allows, which is to KEEP doing what you are doing, longer, safer, and better.