CHICAGO DEPARTMENT OF AVIATION
HIGHLIGHTING THE EXTRAORDINARY "AT O'HARE"
Challenge: Promote the concessionaires at O’Hare
Deliverable: Campaign strategy and concept
Concept: Highlight the extraordinary "at O'Hare"
The concessions team at O'Hare was looking for a way to shift perceptions without relying on an expensive redesign. At first glance, the visual landscape looks tired and out of date, creating a negative impression among travelers.
Look a bit closer, however, and one quickly finds that there are many hidden gems. New local food options are popping up regularly and many great products can be found across the terminals. We needed to highlight those extraordinary finds.
The "at O'Hare" campaign strategy utilizes vibrant colors and location-specific trend stories to help travelers find the extraordinary products around them.
Pop-up activations and social media were recommended to create more awareness and encourage travelers to share what they found extraordinary "at O'Hare."
"at O'HARE" INSTALLATION
POP-UP SHOP / PLACEMAKING
Independent Strategy Director
Independent Creative Director