CHICAGO DEPARTMENT OF AVIATION

HIGHLIGHTING THE EXTRAORDINARY "AT O'HARE"

Challenge:
  Promote the concessionaires at O’Hare
Deliverable:  Campaign strategy and concept
Concept: Highlight the extraordinary "at O'Hare"

Agency: Riley Group Inc.

The concessions team at O'Hare was looking for a way to shift perceptions without relying on an expensive redesign.  At first glance, the visual landscape looks tired and out of date creating a negative impression among travelers.  

Look a bit closer, however, and one quickly finds that there are many hidden gems.  New local food options are popping up regularly and many great products can be found across the terminals.  We needed to highlight these extraordinary finds. 

The "at O'Hare" campaign strategy utilizes vibrant colors and location-specific trend stories to help travelers find the extraordinary products around them.  

Pop-up activations and social media are planned to create more awareness and encourage travelers to share what they find extraordinary "at O'Hare."