CHICAGO DEPARTMENT OF AVIATION

HIGHLIGHTING THE EXTRAORDINARY "AT O'HARE"

Challenge:
  Promote the concessionaires at O’Hare
Deliverable:  Campaign strategy and concept
Concept: Highlight the extraordinary "at O'Hare"

The concessions team at O'Hare was looking for a way to shift perceptions without relying on an expensive redesign.  At first glance, the visual landscape looks tired and out of date creating a negative impression among travelers.  

Look a bit closer, however, and one quickly finds that there are many hidden gems.  New local food options are popping up regularly and many great products can be found across the terminals.  We needed to highlight these extraordinary finds. 

The "at O'Hare" campaign strategy utilizes vibrant colors and location-specific trend stories to help travelers find the extraordinary products around them.  

Pop-up activations and social media were recommended to create more awareness and encourage travelers to share what they find extraordinary "at O'Hare."


When I set out to find a creative agency for an O’Hare customer experience enhancement project, it was vital that we break away from the standard aviation communication platform which included various graphics of airplanes. With a combination of experience and contacts, Riley Group offered us the opportunity to create a specialized agency. Their flexibility and their strategic and creative resources positioned us to create a unique and impactful visual communication program; that the aviation industry concessions business had never seen.
— Kate Knuth - Senior Director, Unison Concession Management

STRATEGY



"at O'HARE" INSTALLATION



GRAPHIC STANDARDS




POP-UP SHOP / PLACEMAKING


TEAM


CARL RILEY

Independent Strategy Director

KILLIAN MCILROY

Independent Creative Director

ASHLEE STEWARK

Independent Transition Designer