EDUCATE, ILLUMINATE, AND FACILITATE
Challenge: Craft a self-guided tour in the Herradura barrel room.
Deliverable: Full design documentation
Concept: Herradura Barrel Room
Agency: Sidecar Creatives
The Brown-Forman acquisition of Herradura Tequila, one of the oldest and most reputable tequila brands, was a game changer for the family owed business. Among other unavoidable changes that brought with it, was an influx of visitors to La Hacienda (homeplace). Sidecar Creatives was asked to create a self-guided visual experience that educated the guests about the history and craft of the spirit as well as kept them moving through the space. Due to the number of international visitors, written words were replaced with dimensional visuals to help keep all visitors engaged.