HARBOR INDUSTRIES

FROM MANUFACTURER TO DESIGN-LED BRAND  

Brand repositioning and design
Challenge:  
Expand into a non-commodity positioning
Deliverable: Brand Positioning, Brand Assets, Logo Design, Brand Standards

Concept:  DESIGN WITH PURPOSE AND RESULTS

Agency:  Riley Group Inc.

Harbor Industries is a retail fixture manufacturer. Looking to expand out of a commoditized price-based market, they chose to redefine their offer to include “Strategy, Design and Build” not just build.  This shift required Harbor rethink how they operate changing processes, adding a strategy department and beefing up their design department.  The brand underwent an overhaul of all communications, refocusing on results led by strategy and design. We co-created with the Harbor team to build and new service offer and brand story. From there, we built a modern brand language that supported their thought and design leadership position.

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