BUILDING THE FACE OF A NEW FOOD MOVEMENT
New Brand Development
Challenge: Bring to life a new vision for healthy living and eating
Agency: Sidecar Creatives
Grown is the vision of Shannon and Ray Allen, two long term advocates for healthy living and more specifically healthy eating. Building on the success of the cable TV show, Pre-Game Meal, Shannon refocused her efforts to an underserved market, healthy food for the time starved. Collaboratively, we shaped the overall guest experience, defining all key customer touch point with an emphasis on quick, health, education, joy and positive connections to the. The brand was formed out of this idea, with a shovel demonstrating the beginning of the long process to bring food to their table. The first location in Miami has received critical success and expansion plans are in the works.