MAKING CHANGE
A RETAIL BLOG
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Retail
A little more than a year after they opened their Google flagship store in Chelsea, the tech giant introduced its second retail location in Brooklyn’s shopping hub, Williamsburg. Google’s first “neighborhood” brick-and-mortar store aims to represent the future of tech-related retail. The store's bright, sleek, and airy design feels friendly but uniform, with design nods appealing to the surrounding neighborhood’s style.
There is nothing more recognizably NYC than hot dog stands, “showtime” subway performances, and bodegas. In the past couple of years, we’ve seen the trend of brands creating their own pop-up bodega to showcase their products. The juxtaposition of mixing high-end designs with the humble corner store aesthetic breeds an authentic and effective experience. Kith takes over a Carrol Garden’s corner store bodega to launch their collab with Kith Treats x Cheerios for one day only.
LEGO's new flagship store in NYC is every LEGO lover's dream. The store’s creators spent over two years developing the design and you will quickly understand why. They spent these years researching exactly what adults and children wanted when they took a trip to LEGO. Because of this initial discovery process, the store was designed with the intent of creating an immersive, more engaging experience for each customer - adding both digital and physical elements.
This bold little town of Stockton on Tees is investing in “social infrastructure” to vision the next chapter of why people come downtown. They believe culture is shifting and in their case, the focus on retail and office to drive downtown traffic is outdated and losing relevance. To fill the void, they’ve developed this “social infrastructure” strategy to focus on community as the primary driver of traffic and vibrancy.
The Drama Book Shop is a case study of the value of in-person retail — and the critical role it can play in culture. So, as the retail industry grasps at straws to define its next chapter, let’s have a look at the five things we can learn from the Drama Book Shop–and what it tells us about creating value in brick and mortar experiences.
A new norm for the universal standard
Riley Group’s retail guru contributor Olivia Horvath shopped Reformation’s Bond Street store recently. Her take: the new tech is excellent, but traditional customer service left a lot to be desired. Read our review of this store’s guest experience. How do you feel about tech taking over for people in retail stores?
#lululemon #community #flagship #nycretail
My trip to Adidas. The store Nike would have built in the past.
This season, thanks to the Nike running store in the Flat Iron district, I've been happily sporting a few pairs of Nike's and I've made a few satisfying trips to that location where I first noticed Nike's new commitment to service. So, when I read about the new Soho flagship I was so excited to get over to see this new breed of Nike stores.
