2019 Platinum Winner


Winner: Customer Experience Initiative

Client: Starwood Retail Partners

Project: Live 360°

The Hermes Creative Awards, one of the largest international competitions of its kind, is designed to honor the messengers and creators of traditional and emerging media. We received a Platinum award, the highest honor, for a Customer Experience Initiative for our work on Starwood Retail Partners’ Live 360° programming.

World Retail Congress Winner 2018


Winner: Best Customer Experience Initiative – Mall Owners

Client: Starwood Retail Partners

Project: Live 360°

This prestigious honor, awarded by the World Retail Congress, is bestowed upon the year’s best example of an imaginative, interactive customer experience within a shopping mall. The award recognizes game-changing, outside-the-box initiatives that truly leave an impression on hard-to-impress, modern customers. We were honored to accept this award alongside our client in Madrid in April 2018.



We created Live 360° to bring a true sense of community back to Starwood’s malls. We elevated great malls to spaces where authentic, local experiences happen. We packed each property with activities that connected visitors to their neighbors, passions and ideas. In 2018, we launched the program at 28 locations, while facilitating meaningful guest engagement through teen art salons, cooking classes, eco-friendly fashion shows and more.

Congratulations to Laurie Paquette, Sr. VP Property Management and to the rest of the team at Starwood Retail Partners. Plus we have to thank our team (Killian McIlroy, Bri DeRolph, Andrea Buccasso, Chris Mattingly, Shawn Wolfe and Kate Darcy), and our partners (Kehoe Designs, Team Better Block, Project for Public Spaces, AdTaxi, On Cue, Evans Larsons and Labelle Barin) for making this project a reality.

Read more about our Live 360° programming here.


2019 Platinum Winner


Winner: Internal Communication Campaign

Client: Starwood Retail Partners

Project: SHED: Live 360°

We received a prestigious Platinum Hermes Creative Award for an Internal Communication Campaign for SHED: Live 360°, an employees-only experience for our client, Starwood Retail Partners.

Our SHED program showed employees how exhilarating trends like wellness, technology and conscious brands really are. We transformed a 5,000 sq ft ballroom into a 12-room, interactive installation. Each carefully concepted and designed room connected to a trend. SHED demonstrated that the future isn’t so much about physical space, but about making room for ideas that resonate with our guests, our communities and the world.

Congratulations to the fantastic folks who made SHED happen, including Sophia Lin Kanno, Sr. Event Producer at Kehoe Events and Laurie Paquette, Sr. VP Property Management at Starwood.

See a recap of our SHED experience here.




Winner: Logo Design

Client: Boot Barn

Project: HAWX Work Gear

Riley Group, Inc. received a coveted Gold Hermes Creative Award for the design of a logo created for HAWX, Boot Barn’s line of work gear.

HAWX, a brand built to compete with companies like Timberland, needed a logo that stood out and made an impression. This “badass” logo, which cleverly features both the “X” in HAWX and the bird’s beak, was specifically designed to appeal to male workers. Its smoldering orange insignia looks freshly branded, a nod to the get-your-hands-dirty work our target consumers do every day.

Cheers to everyone who helped create this stunning logo, including Riley Group contributors Bri DeRolph, Killian McIlroy and Andrea Buccasso. And a big congratulations to everyone at Boot Barn, especially Laurie Grijalva, Chief Merchandising Office and Jim Conroy, CEO.

Learn more about our HAWX creative process in our case study.


MM&M Awards - Finalist 2018


Finalist: Best Use of Relationship Marketing

Client: Schraft’s2.0

Project: Open the Box®

The MM&M awards recognize the best and brightest in healthcare marketing, rewarding creativity and effectiveness in the highly competitive space. This award in particular champions the outstanding use of relationship marketing to create exceptional loyalty between a patient and his or her provider. We were thrilled to attend the awards ceremony with our talented team, client and peers in New York City.

Our Open the Box™ campaign, which connects fertility patients to compassionate, expert pharmacists and nurses, received a nomination for groundbreaking relationship marketing. The purpose of the program is twofold: to educate overwhelmed patients about their intimidating fertility medications and create a line of direct, long-term communication between those patients and the pharmacy. This, in turn, boosts patient confidence and reduces some of the burden on the clinics’ employees themselves.

Read more about our Open the Box™ campaign here.